Two Great Keynoters for the WFEA - North Olympic Peninsula Chapter Best Practices Festivals and Events Seminar

EVENT SCHEDULE

Tuesday, February 4th, 2020

10:30 am - 10:45 AM

Welcome and Introductions

Victoria Jones, North Olympic Discovery Marathon, WFEA Board of Directors

BRUCE SKINNER, EXECUTIVE DIRECTOR, WASHINGTON FESTIVALS AND EVENTS ASSOCIATION

10:45 AM – 11:45 am

Event sponsorship best practices

Beth Knox, Knox Executive Productions

Whether you sell in a large city or a small community, the concepts are the same when it comes to selling sponsorship. Take a look at traditional best practices and how the proper relationships can help you engage corporate partners.

12:00 Pm – 1:15 PM

Building Your Social Media Community to Drive Event Success

Natalie MAITLAND AND ERIN JONSSON, FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY

Fort Worden is the site of some of the best events in the State. Hear this overview and examine case study examples of content creation and strategy, followed by real examples highlighting the following:

• Quality over quantity for accounts with fewer than 10,000 followers
• How to creatively engage your social audience to keep people engaged year round
• Open discussion and examples of application from the audience

1:30 – 2:30 PM

SPONSORSHIP: REACHING OUT TO LARGER LOCAL BRANDS

KRISTI ELLEFSON, DELTA DENTAL, SR. PR AND BRAND MANAGER

Small market event sponsors often lament: “We receive a lot of smaller sponsorships – how do we reach out to larger companies, some of whom might have offices out of town.” Kristi Ellefson from Dental Dental will lead you through a step by step process on how to take your sponsorship selling to the next level.”

2:45 – 4:00 PM

SHARING OF IDEAS, FORMATION OF NORTH OLYMPIC PENINSULA FESTIVAL AND EVENTS ASSOCIATION

This session will be an open forum on the sharing of ideas on any topic that you wish! Explore how local events can “borrow” equipment from each other and purchase equipment together.

Also, be a part of an organization that will be affiliated with WFEA and developed by local festival and event producers to build on collaboration and the benefits of working together.

Benefits can include:

• Networking and knowledge exchange
• Master list of festivals and events for cross marketing of each other’s events
• Master list to leverage resources and share information about suppliers/vendors of equipment
• Group buying power
• Education and training of best practices and lessons learned, which could feature an annual workshop/seminar

Keynote Speaker:

Beth Knox

Beth has produced large-scale, special events for 30 years. She produced the USA Games for Special Olympics, bringing 3000 athletes with intellectual disabilities to Seattle in the summer of 2018. Her career started with Seafair, Seattle’s largest summer festival, followed by multiple roles at Seattle’s premier arts, music and cultural non-profit organization, One Reel, before taking on the CEO role at the Boise River Festival. She later returned to Seattle, first back at One Reel, and then to Seafair where she served as President & CEO of the region-wide festival for ten years, along with its affiliated Foundation, managing scholarship and youth educational programs.

Under Beth’s leadership at Seafair, she helped bring the Rock ‘n’ Roll Marathon to Seattle in 2009 while successfully navigating the Great Recession, resurrected the City’s Fourth of July fireworks show in 2013, produced the spectacular 2014 Seattle Seahawks Super Bowl Victory Parade, and most recently, the Seattle Sounder’s 2016 MLS Championship Cup March and Rally. Beth was named a Puget Sound Business Journal Woman of Influence and Seattle Reign FC Legend, and serves on the boards of Seattle Police Foundation, Seattle Sports Commission and Seattle Rotary.

Kristine Ellefson

Kristi is a PA native and graduate from PAHS. Kristi’s professional experiences have taken her around the globe working in a variety of industries spanning agency and in-house brand work, non-profit, bio-tech and life-science, to her current role in Brand and Public Relations at Delta Dental of Washington.

As the Sr. PR and Brand Manager for the past ten years, she is responsible for all public relations and earned media, community events, brand partnerships and mission outreach. Working with partners like the Seahawks, Seattle Sounders FC, Seattle Mariners, Gonzaga Men and Women’s basketball, Alaska Airlines, the Seattle Symphony and soon the ODT Marathon, her passion for integrated and strategic public relations can be seen through the successful programs and relationships she’s built with her partners and colleagues over the years.