Upcoming events

    • October 25, 2018
    • 8:00 AM - 6:30 PM
    • Bertha Knight Landes Room at Seattle City Hall

    A Special Seminar Presented by WFEA and the City of Seattle

    Learn How You Can Take Your Event to the Next Level and Be a Part of the Vision of the Changing Landscape of Seattle Events

    Bertha Knight Landes Room at Seattle City Hall

    Seattle has long boasted of some of the best and diverse events in the country. This seminar will enable the producers of these events to go to the next level, while also giving them the opportunity to hear from and give input to city officials on several issues.

    You’ll learn from event experts on how to sell more sponsorship and increase revenues in general, money that can be used to elevate your event’s programming.

    Gain an historical perspective from Bumbershoot and Teatro Zinzanni founder Norm Langill, and learn about the changing landscape of the City’s events, with exciting new ideas on the horizon.

    8:00 – 9:00
    Welcome and Networking

    City of Seattle

    David Doxtater, Executive Producer/Principal Design – The Workshop

    Bruce Skinner, Executive Director, Washington Festivals and Events Association

    9:00 – 10:00

    Increasing Sponsorship Revenues

    Melissa A. Jurcan, Compass Group USA

    Whether you are a small or large event, the basic concepts of selling sponsorship or partnering with cities is the same. Learn from two professionals who have partnered with companies representing small towns and organizations and many larger entities.

    10:00 – 11:00

    40 Event Revenue Generation Ideas in an Hour

     Bruce Skinner, WFEA Executive Director, Author of “Event Sponsorship”

    Learn how you can bring more revenue to your bottom line from festivals and events across the country.

    11:15 – 12:30
    The Growing Importance of Public Safety

     Seattle Police Department

     Barb Graff, Director, Office of Emergency Management

    The safety of attendees is a growing concern for events. Hear how organizers can keep attendees out of harm’s way, and work with local law enforcement officials to achieve the highest levels of safety. Learn how you can be proactive and take responsibility for your guest’s safety, omitting the need for the Seattle Police Department to do your planning for you.

    12:30 – 1:15
    Networking Luncheon – Why the Washington Festivals and Events Association and the Connection with the City of Seattle

     Jon Stone, Immediate Past President, Washington Festivals and Events Association

    1:15 – 2:30
    The Evolution of Events

    Norm Langill, Teatro Zinzanni

    Chris Swenson, City of Seattle Event Manager

    Ralph Morton, Seattle Sports Commission

    A grassroots session on where events were, what they’re like now, and where they’re headed. Learn how events are so important for cultural and economic development reasons, as well as how transit, bike lanes, parking and other every day issues have affected event venues.

    2:45 – 4:15 p.m.

    When the Viaduct Comes Down – A Report on Seattle’s Current and Future Entertainment Districts

    David Doxtater, Executive Producer/Principal Design – The Workshop

    City of Seattle Office of the Waterfront

    Heidi Hughes, Friends of the Waterfront

    Waterfront Representative

    All event attendees

    Several officials and organizers are envisioning new event sites on the waterfront, as well as space in a corridor between downtown and Capitol Hill. The City needs your ideas on how to utilize these potential venues. Ivar’s Bob Donegan envisions a waterfront unlike any other in the world, which will include a park owned by the city but operated by a non profit. “We’ll design facilties for music, including infrastructure for toilets, water, sound systems and electrical power so that when a producer wants to come and bring an event to town, it’s a case of plug and play. Unlike any other Seattle project, all of this stuff is being thought about before the first shovel turns.”

    4:45 p.m. – 6:30 p.m.

    Mixer on the Waterfront

    Hosted by Friends of the Waterfront

    Informal attendee mixer hosted at Friends of the Waterfront Showroom space.

    • November 15, 2018
    • 10:00 AM - 6:00 PM
    • Westport Winery Garden Resort, 1 S Arbor Rd, Aberdeen, WA 98520

    Learn from experts at this innovative seminar on events and sponsorship

    November 15, 2018

    Westport Winery Garden Resort

    Top local event producers and national event producer Bruce Skinner, as well as local professionals will provide you with many ideas on how to improve your event.


    Thursday, November 15, 2018

    10:00 – 11:30 a.m.

    50 event ideas

    Bruce Skinner, Executive Director, Washington Festivals and Events Association

    Take home event ideas from events around the world, including many money-making ideas.

    11:30 a.m. – 12:30 P.m.

    Luncheon Program - Why Washington festivals and events?

    Stephanie Allestad, Board member, Washington Festivals Event and Director of the Chocolate Festival, and Bruce Skinner

    12:30 – 1:30 P.M.

    What Do you do if you have an emergency or disaster?

    Stephanie Allestad, Board member, Washington Festivals Event and Director of the Chocolate Festival, and Bruce Skinner

    Do you have a plan if the unthinkable happens?

    1:45 – 2:45 P.m.

    NetWorking With Your Vendors

    Jess and Sara Owen, Chocolate on the Beach Festival, Pacific Beach

    Our vendors are vital to the success of our event – Learn how to find, keep and partner with to take your event to the next level. 

    3:00 – 4:00 p.m.

    The Keys to Selling Sponsorship

    Bruce Skinner, author of “Event Sponsorship”

    Whether an event is small or large, the principles of selling sponsorship are the same, as everyone needs to develop relationships.

    4:00 P.m.

    WINE tasting at Westport Winery

    #2 Winery Restaurant by USA Today

    Top 20 Most Admired Wineries in North America Winery & Vineyard Management Magazine

    Best Northwest Winery King 5 Evening Magazine

    Washington Winery to Watch Wine Press Northwest

    Presenter Bio's

    Bruce Skinner, Executive Director, Washington Festivals & Events Association

    Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

    He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

    He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.

    Jess and sara owen, Chocolate on the beach festival, owen marketing group

    Jess and Sara are a husband and wife team and the owners of Owen Marketing Group.  You might know them from their “day jobs” as owner/operators of Ocean Crest Resort in Moclips Washington.  Jess, along with his family, have owned and operated Ocean Crest since 1953.  In 2009 Jess and Sara brought all the marketing, website and social media in house at the resort.  After trial & error, as well as many trainings, they grew their fanbase to over 11 thousand and made Facebook a real money maker for Ocean Crest.  Several years ago they started Owen Marketing Group, OMG for short, and have been helping festivals and small businesses bring their marketing in house, and make social media profitable.  OMG was recently recognized for their work at the WFEA for their work with Chocolate on the Beach Festival, winning several awards, including Best PR/Media.  Jess and Sara are pleased to be with you today to offer helpful insights on how to keep your vendors happy, keep them coming back, and levering their help to find new, strong vendors. 

    Stephanie Allestad, Chocolate on the beach festival, Grays Harbor Fire District #8 Community Liason

    The Chocolate Lady, as she is most often called, started the small community festival Chocolate on the Beach 10 years ago. Her other volunteer job is managing emergency preparedness for her fire department's jurisdiction, and working with Grays Harbor County's Department of Emergency Management. She is currently the county's CERT facilitator and serves on the board of the Washington Festivals and Events Association.


Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$75 / $100 / $150

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