Upcoming events

    • February 04, 2020
    • 10:30 AM - 4:00 PM

    Two Great Keynoters for the WFEA - North Olympic Peninsula Chapter Best Practices Festivals and Events Seminar

    February 4, 2020

    Olympic Medical Center, Linkletter Hall

    939 Caroline St

    Port Angeles, WA 98362

    Be a part of the formation of this group that

    will be affiliated with

    Washington Festivals and Events


    Tuesday, February 4th, 2020

    10:30 am - 10:45 AM

    Welcome and Introductions

    Victoria Jones, North Olympic Discovery Marathon, WFEA Board of Directors


    10:45 AM – 11:45 am

    Event sponsorship best practices

    Beth Knox, Knox Executive Productions

    Whether you sell in a large city or a small community, the concepts are the same when it comes to selling sponsorship. Take a look at traditional best practices and how the proper relationships can help you engage corporate partners.

    12:00 Pm – 1:15 PM

    Building Your Social Media Community to Drive Event Success


    Fort Worden is the site of some of the best events in the State. Hear this overview and examine case study examples of content creation and strategy, followed by real examples highlighting the following:

    • Quality over quantity for accounts with fewer than 10,000 followers
    • How to creatively engage your social audience to keep people engaged year round
    • Open discussion and examples of application from the audience

    1:30 – 2:30 PM



    Small market event sponsors often lament: “We receive a lot of smaller sponsorships – how do we reach out to larger companies, some of whom might have offices out of town.” Kristi Ellefson from Dental Dental will lead you through a step by step process on how to take your sponsorship selling to the next level.”

    2:45 – 4:00 PM


    This session will be an open forum on the sharing of ideas on any topic that you wish! Explore how local events can “borrow” equipment from each other and purchase equipment together.

    Also, be a part of an organization that will be affiliated with WFEA and developed by local festival and event producers to build on collaboration and the benefits of working together.

    Benefits can include:

    • Networking and knowledge exchange
    • Master list of festivals and events for cross marketing of each other’s events
    • Master list to leverage resources and share information about suppliers/vendors of equipment
    • Group buying power
    • Education and training of best practices and lessons learned, which could feature an annual workshop/seminar

    Keynote Speaker:

    Beth Knox

    Beth has produced large-scale, special events for 30 years. She produced the USA Games for Special Olympics, bringing 3000 athletes with intellectual disabilities to Seattle in the summer of 2018. Her career started with Seafair, Seattle’s largest summer festival, followed by multiple roles at Seattle’s premier arts, music and cultural non-profit organization, One Reel, before taking on the CEO role at the Boise River Festival. She later returned to Seattle, first back at One Reel, and then to Seafair where she served as President & CEO of the region-wide festival for ten years, along with its affiliated Foundation, managing scholarship and youth educational programs.

    Under Beth’s leadership at Seafair, she helped bring the Rock ‘n’ Roll Marathon to Seattle in 2009 while successfully navigating the Great Recession, resurrected the City’s Fourth of July fireworks show in 2013, produced the spectacular 2014 Seattle Seahawks Super Bowl Victory Parade, and most recently, the Seattle Sounder’s 2016 MLS Championship Cup March and Rally. Beth was named a Puget Sound Business Journal Woman of Influence and Seattle Reign FC Legend, and serves on the boards of Seattle Police Foundation, Seattle Sports Commission and Seattle Rotary.

    Kristine Ellefson

    Kristi is a PA native and graduate from PAHS. Kristi’s professional experiences have taken her around the globe working in a variety of industries spanning agency and in-house brand work, non-profit, bio-tech and life-science, to her current role in Brand and Public Relations at Delta Dental of Washington.

    As the Sr. PR and Brand Manager for the past ten years, she is responsible for all public relations and earned media, community events, brand partnerships and mission outreach. Working with partners like the Seahawks, Seattle Sounders FC, Seattle Mariners, Gonzaga Men and Women’s basketball, Alaska Airlines, the Seattle Symphony and soon the ODT Marathon, her passion for integrated and strategic public relations can be seen through the successful programs and relationships she’s built with her partners and colleagues over the years.

    • February 27, 2020
    • 10:00 AM - 4:00 PM
    • Rivers Edge, Tumwater, WA

    WFEA - Thurston County Chapter

    Presents Festivals & Events

    Best Practices Seminar

    February 27, 2020

    10:00 AM - 4:00 PM

    Rivers Edge, Tumwater


    (Includes Buffet Lunch)

    Whether you’re an event in a small market, or someone battling the big guys in the city, this seminar is for you. Although producing events in a small town can be similar to staging them in a large city, there are still differences.

    This seminar, presented by the WFEA-Thurston County Chapter, will take a deep look on how events in a small market or small events in a big market can go to the next level.


    Thursday, February 27th, 2020

    10:00 am - 10:15 AM

    Welcome and Introductions

    10:15 AM – 11:45 am


    Looking at Companies as Partners Instead of "Sponsors"

    Melissa Jurcan, CSEP – Director of Marketing + Experience, Compass Group

    It can never be stressed enough that event organizers need to look through the eyes of sponsors, and that we need to look first at achieving their goals. Many event organizers still enter meetings wanting strictly to fund their events, overlooking this all important step.

    12:00 Pm – 2:15 PM

    Disaster Management:

    Collaborate Disaster Response for Festivals and Events

    Robert Mitchell, Director of Community Disaster Medicine

    In light of the active violence at events in Gilroy, California and Las Vegas, we’ll take a look at how we embrace the disaster planning process. Join us as we outline the who, what, why, when, where and how building blocks to create a plan. You can’t always prevent a disaster, but you prepare for them.

    2:30 – 4:00 PM

    Bonus Session:

    How Can the WFEA - Thurston County Chapter Benefit You?

    Discussion/brainstorm on the benefits of working together:

    • Networking and knowledge exchange
    • Master list of festivals and events for cross marketing of each other’s events
    • Master list to leverage resources and share information about suppliers/vendors of equipment
    • Group buying power
    • Education and training of best practices and lessons learned, which could feature an annual workshop/seminar
    • Other:

    Be part of an organization that is affiliated with WFEA and developed by local festival and event producers to build on collaboration and the benefits of working together.

    WFEA Thurston County Chapter Steering Committee:

    George Sharp, Thurston Economic Development Council

    Carol Riley, Olympia Harbor Days

    Chuck Denney, Tumwater Parks and Recreation

    Jeff Stewart, LeMay Collections

    Dan Nicholson, D Zines Creative Solutions & Graphic Designs

    Jeanette Sieler, City of Lacey Parks & Recreation

    • March 24, 2020
    • March 26, 2020
    • Red Lion

    The Northwest's premier annual gathering of festival and event professionals for learning and networking. Three days of intensive workshops, educational sessions, and keynote presentations from local and national industry leaders. Also local entertainer vignettes, silent and live auctions, industry trade show and the annual Summit Awards for achievements in our regional industry.

    Please see the 2020 Conference pages for full description, schedule and detail.

    Red Lion , Bellevue WA

    11211 Main St
    Bellevue, WA 98004

    Reservation Counter Call Center: 
    (425) 455-5240

    • March 25, 2020
    • Bellevue Red Lion

    We are going to present two additional major awards in 2020 (you need not apply for them; we will select from your entries that have already been submitted)

    Best in Show

    Represents the best single entry in each budget category.

    Grand Summit

    The Grand Summit is the highest award given by WFEA in recognition of those Festival and Events who have a balance of all the elements necessary to ensure a successful event.

    Award winners in each budget category will be selected based on the overall excellence of a festival and event as presented in their entries in all the other Summit Award categories.

    Organizations must submit at least three entries in each of three categories in order to be eligible

    1. Collateral/printed materials

    2. Marketing

    3. Programming

    Budget Categories

    Events of all sizes are encouraged to submit entries. You will be judged among your peers in the same event budget category so you are competing with festivals with similar budgets. There are three event budget categories:

    • $149,999 and under
    • $150,000 and over

    Please submit each entry in one of these event budget categories. Budgets should include the entire budget for the event that you are entering, including all in-kind services.

    All entries must be received prior to February 28th, 2020.

    To enter please follow these steps:

    Step 1. Fill out the online application form. Select the "Register" button in the left column. 

    Step 2. Pay for your entries

    Step 3. Submit your digital copy to jeremy@wfea.org.

    For all other questions please reference the official rules:


Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$95 / $125 / $195

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