Register Now for the No.1 Festival and Event Conference in the Pacific Northwest
October 8-11, 2023
Hosted at the Hilton Garden Inn &
Historic Downtown Issaquah
Including a Behind the Scenes Look into the
Issaquah Salmon Days Festival
1800 NW Gilman Blvd
Issaquah, WA 98027
Phone: 425-837-3600
Hotel Discount:
Click Here to Book Hotel (special conference discount)
PRE-CONFERENCE SEMINARSunday, October 8Pre-Conference Living Classroom:Behind the Scenes at Issaquah Salmon DaysThe Miracle of the Salmon Take a behind the scenes tour of the Issaquah Salmon Days Festival and see first hand how they produce the event. See how they run food and beverage, run their volunteer program, how they market, and other areas of the event.
Most of all, here’s your opportunity to see salmon return to the Issaquah Hatchery, including Chinook, Coho and Sockeye. From the hatchery, you will be able to see adult salmon digging their redds (nests) and spawning in Issaquah Creek. Visitors can also get an up close nose to nose view of the salmon from the hatchery’s glassed in fish ladder.
Reception following for registrants at the Hatchery. PRE-CONFERENCE SEMINARMonday, October 9Pre-Conference Workshop:Marketing and Media RelationsDeveloping a Marketing Plan in the Digital Era 9:00 - 10:15 AM The success of every event hinges on an effective plan to attract guests or ticket buyers. Learn how to develop a comprehensive marketing and communications plan, building trust and sharing safety protocols with your guests, while remaining focused on proven metrics of engagement and attendance growth. John Thorburn, Boldhat Productions Melissa Jurcan, Amazon/Amazon Studios-Compass USA Adaptive Strategies for Leveraging Social Media for Events 10:30 - 11:45 AM The social landscape is vast and changes fast. Learn how you can successfully create a social media strategy to effectively and efficiently promote your event(s). Natalie Maitland, Fort Worden Hospitality Lunch 12:00 - 1:30 PM Learn How to Make the Most Out of Traditional and Non-Traditional Media 1:30 - 2:45 PM Not only do events have to continue to work with traditional media like print and broadcast, they also need to best utilize digital marketing. Hear from the Vice President of Sound Media, who works in both areas. Rudi Alcott, Sound Media |
3:00 – 3:45 p.m.
The Sporting Agenda: Here’s What’s In Store for Us!
With the Major League All-Star Game and the World Cup coming up, Seattle has scored major wins. Learn what’s ahead for Seattle sporting event organizers and how you might be involved.
Beth Knox, Seattle Sports Commission
4:00 – 6:00 p.m.
Round Table Sessions
(Change every 30 minutes)
As part of our round table discussions, you will be able to sit in on a round table discussion for events from you region.
Those regions include: North Olympic Peninsula/Pacific, Southwest Washington, North Puget Sound, Central Puget Sound, Greater Tacoma, South Puget Sound, Central Washington, Southeast Washington, Greater Spokane
Round table discussions:
6:00 – 6:30 p.m.
Newcomers Session
6:30 – 8:00 p.m.
Opening Reception
8:00 – 11:00 p.m.
Hospitality Suite – Networking After Hours
The Impact of Sports, Events and Festivals on Communities
When sports, events and festivals of every kind were cancelled in 2020-2021, people realized more than ever that events are important. Not only did they miss the excitement, their mental health suffered because they ceased to co-mingle with people that they wouldn’t ordinarily meet. Also, local businesses suffered financially during the weekends that those events were normally held.
Hear from three of the most dynamic people in the events industry:
Building a Mega Event
How do you take an idea and turn it into one of the largest and best events in the West?
Bill Burke, Pig Out in the Park, Spokane
Small Market Events: Putting Creativity Into Your Sponsorship
Learn 5 ideas to identify opportunities to build in creativity into your sponsorship development and procurement process.
George Sharp, Thurston Economic Development Council; Victoria Jones, North Olympic Discovery Marathon
Production Track: Eight Steps for Producing a Successful Event – No. 1
STATE OF THE ART: How to organize and plan complex experiences
The Workshop is one of the top event production companies in the country. David Doxtater founded The Workshop in 1997 with a vision for inspiring people to connect with new ideas, celebrate achievement and participate in making our world a better place. Following this vision, The Workshop has produced hundreds of events, concerts, galas, festivals and community celebrations that strive to build a stronger engaged community. Their work is iconic moments in Northwest event history. Think Bumbershoot, MLB All-Star Game, New Year’s Space Needle Fireworks Show, Summer Nights at the Pier, Viaduct Closing Celebration, Lake Union 4th of July, and many, many more iconic Northwest experiences.
(To be presented throughout the conference, presented by the Workshop)
Fundraising Event Professional Track:
Event Spotlight - The Showcase and the Boulevard
Jon Neill shares observations from his new role as Executive Director of the Community Cancer Fund in Spokane regarding hosting the region’s premier charity even ton the shores of Lake Coeur d’Alene and launching a brand new road race on the streets of downtown Spokane.
Jon Neill, Spokane Community Cancer Fund
Sustainability- How Can We Take Small Green Steps One at a Time
In this session we will go through cause and effects of climate change, and then examine what we can do one step at a time to change the world throughout our event industry.
Eddie Redman, Grand Event RentalBig Market Events: ArtsWA: Grants and other Opportunities for Festivals and Events
Learn what your state Arts Commission – ArtsWA – has to offer in terms of services, grants and other opportunities for engagement and support.
Karen Hanan, Washington State Arts Commission
Small Market Events: The Secret to LTAC Grants
Many cities and counties in the state offer LTAC (Lodging Tax Advisory Committee) grants to festivals and events in their communities. Learn about the parameters, where to apply, and the secrets to obtaining the maximum amount from people from both sides of the fence – those who serve on committees and make decisions, and those that apply and receive.
Donya Alward, Red Lion Hotel; Victoria Jones, North Olympic Discovery Marathon
Production Track: Eight Steps for Producing a Successful Event, No. 2
GOOD PEOPLE: Hiring and Training Staff, Managers, Crew and Service Vendors
(Presented by the Workshop)
Fundraising Event Professional Track: SOLD! Auction Items that Wow For Maximum Fundraising Success!
Procuring exciting auction items is critical to the success of and fundraising gala. . .but where to start? This session will discuss ways to take even basic items to the next level! We will delve into top performing items at events, how to package them for maximum dollars and the best way to promote them guests. We will also look at the pros and cons of using consignment items, how revenue enhancers can add spark to your audience and what to look for in selecting the right auctioneer for your event.
Elizabeth McLaughlin, Boys & Girls Clubs of Benton and Franklin Counties
How to Prevent Becoming a Victim of Your Own Success
What do you do when your growth and audience succeeds beyond your wildest expectations? This session will discuss the lessons, celebrations, challenges, and pitfalls of growth and scaling the audience of your events. From parking to volunteer coordination to regional traffic impact, we will look at real-world examples of festival and event growing pains, with some tips and tricks to help your own events scale successfully.
Joe Muharsky, Washington Renaissance Fair
Networking Supplier Lunch
11:45 AM – 1:45 PM
Discover the latest trends in our industry, including those developed during COVID that will still exist post-pandemic. Each table at the lunch will be hosted by a vendor/exhibitor, who will distribute materials and discuss the merits of their product with fellow table members. During the four course lunch, each table will be visited by 24 different suppliers
Big Market Events: How to Wow Them
The WOW event is about engaging your customer and providing an unexpected and unique experience. Learn the elements that make up the WOW experience: impeccable service, personalization, surprise and delight, emotional connection and storytelling.
Peter Metz, Event Design and Consulting
Small Market Events: Put the WOW Factor into your Event
Learn 10 ideas to implement to make your audience go WOW that was cool and create a buzz about the activity. It is all about the experience you create.
George Sharp, Thurston Economic Development Council
Production Track: Eight Steps for Producing a Successful Event, No. 3
CONTROL: Communications Systems, Public Safety, Crowds and Safety
(Presented by the Workshop)
Fundraising Event Professional Track: Pre, Post and During Your Event Technology Tips to drive Engagement and $$$
In this session, you'll learn how to best utilize today's technology to set your event up for success. You'll learn how to message and create engagement pre-event; ways you can utilize technology for engagement and streamlining the night of your event; elements of your website you need to include. We'll discuss strategies on how to create excitement; driving bidding and donations during your event; as well as post-event evaluations for measuring success and planning the next event.
Debby Roth & Kim Bauman, Greater Giving
The Advances and Opportunities in the World of Entertainment
There have been recent fluctuations within the entertainment industry – augmented costs, booking, etc. Gain insight from one of the country’s top industry professionals on how to harness opportunities, thrive, and breathe new life into the industry.
Gloria Connors, Founder; Connors and Company
For Big and Small Events:Breaking Barriers and Building Community to Create Equitable, Diverse, and Inclusive Experiences for Events Professionals
Join us for an engaging panel discussion on the barriers faced by underrepresented communities in events and festivals. Our esteemed panelists will shed light on the challenges and opportunities for creating more inclusive spaces and experiences. We'll explore strategies to ensure equitable access, celebrate diverse cultures, and foster a sense of belonging for all.
Deci Evans, Kind + Co., Moderator; Karen Foster, KF Curates; Kyle LeMaire, Juan de Fuca Festival
Production Track: Eight Steps for Producing an Event, Part 4
WATCH OUT! Medicals, life-threatening situations and emergencies
Fundraising Event Professional Track: Revamping Live Auctions
What’s the secret sauce to in-person fundraisers? After years of the same old same old, plus the impact of the pandemic on live events, how can fundraising event producers bring new life, excitement and engagement to donors, sponsors and attendees at our live fundraisers. What approaches truly add value, and make them want to donate, to come back next year, and be more engaged in the non-profit they’re supporting?
Kevin Joyce, Martha Enson, EnJoy Productions
Rev Up Your Revenue: Battle-Tested Ways to Double Your Food, Beverage and Merch Sales
Join Brenton Webster, CEO of FastBar Technologies, as he shares battle-tested tips and tricks on how events can optimize their food, beverage, and merchandise revenue. Discover the reasons why most events are leaving tens of thousands, or sometimes hundreds of thousands, of dollars on the table, and learn what you can do to maximize your event's earnings, potentially doubling your revenue. Brenton shares experience from 10+ years at the helm of FastBar Technologies, a leading provider of event-specific point of sale systems, which powers millions of dollars in onsite F&B and merch sales for hundreds of events nationwide each year. Don't miss this opportunity to unlock the untapped potential of your event's financial success.
Brenton Webster, Fastbar Technologies
The World of Grants Part 1: Strategies for Prospect Research
Navigating the maze of grant opportunities can be challenging. Learn how to diversify your revenue source from government, corporate, trusts and foundational grants
Wendy Tyner, Bellevue Wintergrass
Big Market Events: The Many Ways of Getting People to Your Event
John Thorburn, Boldhat Productions, Andrea Thayer, Washington State Fair
Small Market Events: Attracting Out of Town Guests
You’ve saturated your local market and everyone in town knows about your event, but you still want to grow your audience. How do you do it? At this session, we will explore what motivates people to make the trek to your event and how to use Lodging Tax funds and other creative marketing strategies to reach them.
Meredith McIlmoyle, Anacortes Arts Festival
Production Track: Eight Steps for Producing an Event, No. 5
BREAK-A-LEG: Entertainment, staging and technical planning
(Presented by the Workshop)
Fundraising Event Professional Track:
Revolutionizing Experiences -Unleashing the Power of Visual Communication in Events
In this thought-provoking session, we delve into the exciting realm of event branding, marketing, and visual communication, where forward thinking and unique approaches take center stage. Discover how to revolutionize the way we create and deliver unforgettable experiences to captivate audiences and leave a lasting impression.
Amanda Korb, Blue Ink
The World of Grants, Part II
Grant applications can be lengthy and cumbersome. Learn new ways to cultivate a prospective grantor including effective writing techniques that will set the stage for a future grant award.
Wendy Tyner, Bellevue Wintergrass
Help us recognize the best in our industry, as we welcome new inductees into the WFEA Hall of Fame presented by Grant Event Rentals, the State’s Volunteer of the Year presented by Stages Northwest and the winners of the Summit Awards, presented by Honey Bucket. Also recognized will be the first graduates of the WFEA Certification Program presented by Ticket Tomato, the Event of the Year Presented by Alexander Party Rentals, the Event of the Organizer sponsored by Cort Party Rentals and the Event Supporter of the Year sponsored by Morgan Sound.
Tips for Selling Alcohol Legally and Safely at Events
Here’s what festival and event organizers should know about this very important subject coming out of COVID. The WSLCB Licensing and Enforcement divisions will educate you on how to have safe and legal events with alcohol, the deepest dive yet at a WFEA Conference on this important subject. They will cover all types of licensing permits, ways to obtain and sell alcohol, and relationships with alcohol industry members at events.
Beth Lehmann and Jennifer Dzubay, Washington State Liquor Control Board
Big Market Events: Taking Your Parade to the Next Level
Hear new ideas that are being brought to the parade world, the largest event at many festivals. Many times organizers keep repeating the same event every year – “If It Ain’t Broke, Don’t Fix It.” Hear from two of the largest parades in the west – The Spokane Lilac Festival and Seafair – about new ideas that they’ve implemented to make their events better.Representatives from the Seafair and the Spokane Lilac Festival.
Eric Corning, Seafair, Adriana Berndt & Sam Snow, Spokane Lilac Festival
Small Market Events: The Value of Parades
Are you are thinking about taking your parade to the next level? Maybe you're wanting to create a new parade for your community or organization? In this session, we will be reviewing the basics from a to z on how to do just that."
Deon Kapetan, Sequim Irrigation Festival
Production Track, Eight Steps For Producing a Successful Event, No. 6
I’M HUNGRY: Concessions, food and booths
(Presented by the Workshop)
Fundraising Event Professional Track: Essential Elements for Your Next Fundraising Event
And here’s how to find money your budget to implement them
Shelly Tolo, Tolo Events
Big and Small Market Events: The Inside Secrets to the Highest Performing Ticket Platforms
After working with long-term client partnerships, processing millions in ticket sales, and analyzing the market. Ticket Tomato has discovered trends, techniques, and processes that will help you to create a high-performing ticket portal for your event. Discover how to maximize your features; optimize your pricing; the timing of sales and promotions; the best time to create an on-sale date; fee strategies; best practices for messaging and communication; repeat customers; and more.
Amy Maxwell, Ticket Tomato
Production Track: Eight Steps for Producing a Special Event, No. 7
MAKE SOME MONEY: Beer gardens, admissions, donations, merchandise, and sponsors
(Presented by the Workshop)
Fundraising Event Professional Track - Drive Fundraising Through Social Media
Fundraising is a vital part of keeping your non-profit event alive. Learn more about strategies that help you and your organization stand out amongst the clutter and cut straight through to the donors.
Natalie Maitland, Fort Worden Hospitality
10 Insider Tips to Mastering the Art and Science of Sponsorship
Selling event sponsorship has changed significantly in the last five years – learn from one of the top strategists in the country on what the trends are, the results of surveys that they have completed, and what that portends for sales in 2024.
Paula Beadle, Sponsorship Marketing Association
The Value of Events: Bringing Economic Vitality to Your Community
We all need to be better prepared to make the business case to policymakers, sponsors, communities, partners and stakeholders for the ongoing development, investment, and growth of the events and festivals sector. We will highlight the tools, strategies, and different data sources to provide an industry-wide standard to reporting that can get everyone excited to highlight your return on investment.
Brad Jones, CEO, Visit Bellevue
Big and Small Market Events: Keeping Track of All That You Do
Learn how to keep all of those balls in the air, what software programs that you might use, and other time management tips.
John Thorburn, Sara Armstrong, Boldhat Productions
What Is Strategy? Developing a Strategic Plan for Your Event
The event industry’s premier strategic planner will give you real life industry examples of both successful and failed strategy. Also, learn how strategy is foundational to long term success, and how developing strategy is a commonly misunderstood process. Explore the very essence of strategy, learn the indicators of bad strategy, and begin to see your trajectory with newfound clarity.
Jon Stone, Jon Stone Consulting
Fundraising Event Professional Track: Thinking Outside the Box
Too many times Nonprofit Events and Galas follow the same cookie-cutter format. How can you as a nonprofit think outside the box and bring your mission to life? Learn some unique ways to engage with your donors and guests which will lead to even more money generated for your cause!
Gazala Uradnik, GSF Events
Why Customization Matters: Celebrating our Client’s Stories
How do we truly honor our communities with entertainment in live events? In these crazy days when isolation and disengagement threaten our aliveness as communities, how can we help our clients deliver their most important messaging and create the deepest possible connection with the audience? What can we do, as event designers and creators, designers, and producers, to engage and delight our people in the post-COVID environment? We’ll talk about how to deliver bespoke experiences that move us, build new muscles in engagement, interactivity and fun, and help revitalize communities, right when we need it most!
Mick Holsbeke, EnJoy Productions
Equity In Events: Is Your Event Really Equitable
Workshop aims to create awareness and provide actionable insights to promote equity and inclusivity in event planning and execution.
Key Topics
Introduction to Equity in Events
Implicit Bias and its Impact on Event Planning
How to Identify Barriers and Challenges Faced by Underrepresented Groups in Events
Learning Objectives
Gain a deeper understanding of the challenges faced by underrepresented groups in events
Explore Best Practices for Creating Inclusive and Welcoming Event Environments
Learn strategies to ensure equity, accessibility and inclusivity throughout the event planning process.
Karen Foster, KF Curates
WFEA’s Commitment to Diversity: The Nature of Events is to be a place where people come together, to unite, celebrate and share in community. WFEA’s goal is to embrace and foster an inclusive business climate of respect for all peoples regardless of national origin, race, religion, sex, gender identity, gender expression, age, color, sexual orientation or disability.
Sales Training: Kathy Kramer, State Fair Park, Central Washington Fair
Upon completion of this two-hour session, participants will receive a WFEA Sales Course Completion Certificate
The session will cover: