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Taking Your Event to the Next Level - Spokane, WA

  • February 28, 2019
  • 9:00 AM - 5:00 PM
  • Gonzaga University, Hemmingson Center, Joanne Jundt Lounge


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Learn from leading experts at this

innovative seminar on events and sponsorship

February 28, 2019

Gonzaga University, Hemmingson Center, Joanne Jundt Lounge

Spokane has had a long history of staging many of the Northwest’s top events, both large and small.

The Washington Festivals and Events Association wants to celebrate that excellence and bring event organizers together at Gonzaga University on February 28 for exciting networking and educational opportunities.

Learn how to sell more sponsorship, increase your bottom line, and enhance other aspects of of your event in order to take it to the next level, from some of the top event professionals in the industry:

  • Katherine Morgan, Senior Vice President and Spokane-Boise Marketing Manager for Bank of America
  • Bruce Skinner, the former CEO of the Fiesta Bowl and the International Festivals and Events Association, and author of the book, Event Sponsorship.
  • Peggy Doering, Valleyfest, President of WFEA
  • Jon Bockstruck, Riverfront Park Event and Group Manager
  • Morgan Marum, Director of Marketing and Business Development for Hoopfest, the largest three on three basketball tournament in the world
  • Suppliers who play a big part in making our events work – Jermaine Yeldon from American On-Site Services, Aaron Hein from V.I.P. Production Northwest, and Sandy Kates from LCD Exposition Services

Also, we’ll discuss how to form a local festivals and events organization that would be affiliated with the Washington Festivals and Events Association.


Thursday, February 28, 2019

9:00 – 10:15 am

How to Create Winning Partnerships Through Sponsorship

Katherine Morgan, Senior Vice President, Spokane-Boise Marketing Manager, Bank of America

Look at sponsorship through the sponsor’s eyes, and see what they look for when they consider a proposal to sponsor an event.

10:30 – 11:45 am

Working With Your Vendors

Jermaine Yeldon, American On-Site Services; Aaron Hein, V.I.P. Production Northwest, Sandy Kates, LCD Exposition Services

Industry suppliers play an important part in making our events a success. Learn how to best use their services.

11:45 am – 1:00 Pm

Luncheon Program
Marketing and Branding your Event

Morgan Marum, Director of Marketing and Business Development Hoopfest

Hoopfest is the largest three on three basketball tournament in the world, bringing 250,000 spectators annually to Spokane and generating $48 million in economic impact. Here how they bring countless pieces together to make it a success

1:00 – 2:15 PM

WorkinG with Your Venue

Jon Bockstruck, Riverfront Park Event and Group Manager

2:30 – 3:45 Pm

50 Money Making Ideas

Bruce Skinner, WFEA Executive Director

As the former CEO of the International Festivals and Events Association, Bruce Skinner got to know many of the world’s top event organizers and was often the first person to hear about their new ideas. He’ll present the ones that will help your bottom line.

4:00 – 5:00 pm

Networking Social Hour

Continue to learn from our event speakers.

Speaker Bios

Katherine Morgan, Senior Vice President, Spokane-Boise Marketing Manager, Bank of America

Katherine serves as the Spokane-Boise Market Manager for the Bank of America Local Markets Organization. In this role, she supports the local market goals of connecting businesses, families and individuals to the banking and investment teams that will help improve their financial lives. She also supports efforts to deploy Bank of America’s resources in the market to strengthen the community.

Specifically, Katherine is responsible for community partnerships, sponsorships and philanthropy in the Spokane/Boise market. She is also responsible for the development and execution of the market plan, designed to drive responsible growth, employee engagement and corporate reputation. In addition, she helps drive business integration in the market by facilitating connections between teammates.

Katherine has played an active role in the Inland Northwest community since graduating from Gonzaga University in 2006 and receiving her MBA in 2014. Her background includes executive staff roles in Marketing at the Home Builders Association of Spokane & Greater Kansas City.

Most recently, Katherine served as President & CEO for the Greater Spokane Valley Chamber of Commerce. She was directly responsible for driving collaboration with community leaders and connecting with local businesses in both the Spokane and Kootenai County markets.

Katherine was raised in the Northwest by her loving parents with her brother, Don, and sister, Frances. In her spare time she enjoys the arts, traveling, and participating in Ironman and destination triathlons.

Morgan Marum, Director of Marketing and Business Development Hoopfest

A graduate of Gonzaga University, Morgan Marum spent the past few years as a reporter, content coordinator and account executive for KHQ Local News before making her way to the Hoopfest Team. As the Director of Marketing and Business Development Morgan is the megaphone for the organization. She also manages relationships with all of the sponsors in order to execute the largest 3on3 in the world. The Hoopfest team is comprised of 6 individuals who all have key roles in bringing 250,000 to the streets of Spokane for the past 30 years.

Bruce Skinner, WFEA Executive Director

Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.

Jon Bockstruck, Riverfront Park Event and Group Manager

Jon Bockstruck was born raised in the Spokane Valley and graduated from Eastern Washington University’s Communications Department. His diversified background includes 15 years in retail management and 12 years in media territory management as a Senior Multimedia Sales Executive. All the while playing in local bands and running a DJ business specializing in weddings. His diversified experience complements his exceptional customer service and relationship building.

Peggy Doering, Valleyfest Executive Director, President of WFEA

Peggy is the Executive Director of Valleyfest, the City of Spokane Valley’s premier event. Peggy started working on Valleyfest as a community volunteer 28 years ago; has led the expanding nonprofit since 1996. Valleyfest began a one day festival in 1990 and has grown into a three day fall festival; five years ago the July Cycle Celebration was added. This nonprofit has twenty six committees, over 200 volunteers, and partners with other community nonprofit to invite visitors to the City of Spokane Valley to shop, play and stay.

With Peggy’s interest in nonprofit work, she was the volunteer coordinator for MidCity Concerns Meals on Wheels Spokane, and an adult trainer with several Girl Scout Councils.

She earned her BA in Speech Therapy and Education at GU which led to employment with school districts in the United States and with state department schools overseas.

In Spokane, Peggy has served on the YMCA Advisory Board, Greater Gonzaga Guild President, GU School of Business Dean’s Advisory board, and Washington State Festival Association.

She resides in Spokane Valley with her husband Greg, and is the mother of three adult children and grandmother to three.

Aaron Hein, Chief Operating Officer, VIP Production Northwest

Aaron Hein has been part of the music industry in the Spokane community for over 20 years. He received a degree in Jazz & Commercial Music, as well as Audio Engineering at SFCC, and later went to Whitworth and got his BA in Organizational Management. Much of his professional career was spent at Guitar Center for 15 years selling and managing the local store, and in 2017 he joined the team at VIP Production Northwest as the Chief Operation Officer. Aaron's mission is to invest his love for people and music back into the Spokane community to help it flourish so that it will touch people's lives like it has his own.

Jermaine Yeldon, American On-Site Services

Jermaine Christopher Yeldon was born in Centralia, WA 1981. Jermaine spent 4 years in JROTC Airforce during his time at Washington High. He did early enlistment into the Army reserves where he was trained at Fort Benning, GA. Where he received the Army Service ribbon, Marksmanship award and Grenade badge Jermaine graduated from Washington High 2000 with a 3.75 GPA. Jermaine started his professional career in the portable sanitation business in March of 2001 with North West Cascade dba Honey Bucket out of Puyallup, WA. there he worked as a helper, driver, and supervisor. In 2006 Jermaine and his family were relocated to Spokane and North Idaho to help change the culture and bring some leadership. Jermaine started as an Assistant Manager and became the Manager in 2007. In 2014 Jermaine began working for American On-Site Services of Spokane Valley, WA. There he is the Event Manager. Jermaine and his team currently work with all major events that require portable sanitation services in the Inland Empire Area.


Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362

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