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Producing Events In a Small Market …or Smaller Events in a Large Metropolitan area

  • October 07, 2018
  • 12:00 PM
  • October 08, 2018
  • 5:00 PM
  • Red Lion Hotel, Port Angeles, WA 98362


  • Includes dinner Sunday and lunch Monday

Registration is closed

Whether you’re an event in a small market, or someone battling the big guys in the city, this seminar is for you

Although producing events in a small town can be similar to staging them in a large city, there are still differences.

This seminar will take a deep look on how events in a small market or small events in a big market can go to the next level.

It will be held during The Dungeness Crab & Seafood Festival, one of the most acclaimed food festivals in the country. Attendees will get the opportunity to go behind the scenes to see first-hand how the event is produced.

The festival celebrates not only the aquaculture, agriculture and maritime traditions of the Olympic Peninsula, but brings food, art, music, Native American activities, and children’s events into a spectacular three-day event.

The event celebrates the world-famous Dungeness Crab, named after the nearby village of Dungeness, and bounty of the sea. It features 14 restaurants, cooking demonstrations with celebrity chefs, chowder cook-off, the grab-a-crab derby, local wine and beer, craft and merchant vendors, live music and many more events.

The event has been named one of the Top 100 Events by the American Bus Association and has been recognized by Coastal Living Magazine, GQ Magazine, Saveur and others as one of the top seafood festivals in North America. Crabfest was even a question on Jeopardy!

Special Rate at the Red Lion in Port Angeles

Book Here

Use Code: Washington Festivals and Events Association


Sunday, October 7
12:00 – 5:00 P.M. 

Behind the Scenes at the Dungeness Crab Festival. Meet with Producer and Executive Director, Scott Nagel and Production Director, Mike Prebezac. Dinner at the festival.

Monday, October 8

8:00 – 9:00 a.m.

Marc Abshire, Port Angeles Chamber of Commerce

9:00 – 10:15 a.m.
Creative Sponsorship Activation

John Thorburn, Marketing Director, Bold Hat Productions (producer of Fremont Fair, Oktoberfest, and several other events)

Explore ways to involve sponsors in event marketing, festival activities and post event promotions to keep sponsor dollars flowing and improving sponsor renewals while still creating fun guest experiences for your audience

10:30 – 11:30
50 Money-making Ideas in an Hour

Bruce Skinner, Executive Director, Washington Festivals and Events Association
Learn how you can bring more revenue to your bottom line from festivals and events across the country.

11:45 – 1:00
Luncheon Program – Working With Vendors

Jess and Sara Owen, Chocolate on the Beach Festival, Pacific Beach
Our suppliers are vital to the success of our event – Learn how to find, keep and partner with them to take your event to the next level.

1:15 – 2:30 p.m.
Working With Volunteers 

Misti Mayo, Tenino's Oregon Trail Days and Winlock Egg Days, Winlock
Whether you’re a non-profit or for profit event, volunteers are a necessity to make your event run right. Not only do they reduce your labor costs, they also provide for a vital connection with the community, serving as your best ambassadors.

2:45 – 3:45
Doing Something Special Where you Live

Barbara Hanna, Director of Communications and Marketing, City of Sequim, Deon Kapetan, Sequim Irrigation Festival, Carol Pope, Juan de Fuca Foundation for the Arts
It’s important to differentiate yourself from the many events in your area. One way to do that is to find something that your community has that others don’t. Learn how Sequim accomplished that with lavender and made their weekend the most visited time of the year on the North Olympic Peninsula.

4:00 – 5:00 p.m.
Selling Sponsorship in a Small Town

Bruce Skinner, Executive Director, Olympic Medical Center Foundation, Port Angeles
Learn how to increase your sponsorship levels by developing relationships. “Everything being equal, people will do business with a friend. Everything being unequal, they will still do business with a friend.” This quote from legendary IMG founder Mark McCormack sums up how you can network and develop partnerships with businesses in your community. Hear from the author of the book, Event Sponsorship.

Presenter Bio's

Scott Nagel, Dungeness Crab & Seafood Festival Producer and Executive Director

Scott Nagel has been making an impact on the world of the arts, festivals and events for more than 35 years as a performer, producer, executive director, publisher, and manager. He is one of the founders and the Executive Director of the Dungeness Crab and Seafood Festival, Executive Producer of the Ocean Shores Sand and Sawdust Festival, Director of Events for Victor's Lavender, and president of Birchhill Enterprises, a special-event and management consulting firm.  He was one of the founders and Executive Director of Washington Festivals & Events Association, Vice-President of the International Festivals and Events Association, and Executive Director of the Sequim Lavender Growers Association among other projects.

As Executive Director of the Northwest Folklife Festival for 18 years, he made Northwest Folklife one of the most acclaimed traditional arts organizations in North America. Scott has worked with festivals and events throughout North America including Mexico and Canada as well as Australia, Ireland, Northern Ireland, China, and Eastern Europe. 

He spent twenty years on the performing stage as a dancer specializing in Eastern European and American traditional dance, was a founder of the internationally acclaimed Radost Folk Ensemble and produced tours, concerts, and live theatre.

He is a recipient of Nordstrom’s Cultural Diversity Award, has served on many boards of directors and local committees.

John Thorburn, Marketing Director, Bold Hat Productions

John is a 12-year veteran in event marketing, and has led the marketing strategy for Hop Scotch Spring Beer and Scotch Festival, Fremont Fair, Kirkland Uncorked and Fremont Oktoberfest since joining the Bold Hat team in June 2014. He is skilled in social and digital marketing, traditional advertising, and brand management, and he's passionate about emerging technologies, community building and overall marketing trends.

Prior to joining Bold Hat Productions, John was the Vice President, Communications and Marketing at the Northwest Marine Trade Association, which produces the Seattle Boat Show - the third largest boat show in the U.S., and largest on the West Coast. John received his degree from the University of Washington in Communications, and holds a certificate in Advanced Digital Analytics from the University of San Francisco.

Marc Abshire, Executive Director, Port Angeles Regional Chamber of Commerce

Marc Abshire is the Executive Director of the Port Angeles Regional Chamber of Commerce.

Marc grew up in Port Townsend and attended the U.S. Air Force Academy on a nomination from Senator “Scoop” Jackson. After graduation from the Academy, he later received a master’s degree in English Literature from the University of Colorado - Boulder.

His U.S. Air Force career included serving four years in Italy with NATO and, prior to that, was the Operations Officer at the Air Force Western Launch Range in California. His last assignment was in the Pentagon in Washington, D.C. as the Speechwriter to Secretary of the Air Force Whit Peters, under the Clinton Administration, and Secretary of the Air Force James Roche, under the Bush Administration.

Marc retired as a Lieutenant Colonel from the Air Force in 2002, and then spent several years as a corporate marketing and communications executive with a variety of large corporations in Washington, DC. His last position in DC, prior to moving back to the Olympic Peninsula in 2014, was Vice President of Communications for the Corporation for Public Broadcasting.

Bruce Skinner, Executive Director, Washington Festivals & Events Association

Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.

Misti Mayo, Tenino's Oregon Trail Days and Winlock Egg Days, Winlock

How eggs-actly did I get involved with the Winlock Egg Day Festival? It started in the 90s, I was living in Texas.  Out shopping one day I came across a display of small whisks with a handle that looked like an egg…at that moment I became an egg-streme “egg lover”.  Fast forward to 2005, I’m driving through Winlock for the first time and I see the “Big Egg” …well, I knew right then and there that I was meant to live here.  My family and I became residents of Winlock in 2006 and participated in that year’s Egg Day parade.  The following year we won a trophy for our parade entry and I met Dean Hendrickson, the Chairman of the planning committee (he’s volunteered with Egg Day since 1954).  He told me that the committee needed help…Egg-cellent!  I could volunteer to help plan Egg Days.

I egg-splored every volunteer opportunity the festival offers and finally settled into secretary- event program graphics design & layout-Advertising & Merchandise Sales-Entertainment Coordinator Volunteer.  Nope, I’m not the only hen in this coop, but titles do have a way of eggs-panding when there are just a handful of volunteers.

In 2013, we moved to Tenino (45 minutes north of Winlock), I continue to volunteer with Egg Days, because there’s still that love of eggs thing of mine.  However, in 2016 I also began volunteering with Tenino’s Oregon Trail Days, primarily with their advertising.

On a side note, history was never a favorite subject of mine in school. But there is something about the history of a small town festival that just fascinates me.  Winlock’s Egg Day, once known as Poultry & Egg Days, has been celebrating an industry that Winlock was once famous for, since 1921 (It was postponed over a period of four years in the 1940s due to WWII).  Tenino started their Oregon Trail Days festival in 1968, as a way to celebrate their pioneer past as designated by the Oregon Trail Marker placed by Ezra Meeker in 1906... This is America’s history and we get to be a part of it when we volunteer with small town festivals.

barbara hanna, city of sequim

Barbara began her position with the City of Sequim in 2010 and brings over 30 years of experience in the fields of public relations, advertising, and project and team management to the City.

Her current responsibilities include developing and implementing tourism marketing and public and community relations programs through presentations, brochures, information campaigns, website content and social media programs.

She has a BA in Communications from Washington State University and is currently working on her Master’s Degree in Strategic Communications, also from WSU.

She and her husband moved to Sequim in 2003 from the Seattle area.


Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362

Membership Rates

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