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  • Taking Your Event To The Next Level - 1 Day Seminar

Taking Your Event To The Next Level - 1 Day Seminar

  • April 11, 2018
  • 1:00 PM - 6:00 PM
  • Total Wine and More - 625 Black Lake Blvd SW Suite 405, Olympia, WA 98502


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Taking Your Event to the Next Level

Learn from leading experts at this innovative complimentary seminar on events and sponsorship

April 11, 2018, Total Wine and More, 225 Black Lake Boulevard SW, Suite 405, Olympia

Top national event producer Bruce Skinner, as well as local professionals will provide you with many ideas on how to improve your event.

Also, we’ll discuss how to form a local festivals and events organization that would be affiliated with the Washington Festivals and Events Association.


1:00 – 1:15 PM

Welcome and Introductions

Bruce Skinner, Executive Director, Washington Festivals and Events Association

Shauna Stewart, CEO, Experience Olympia and Beyond

1:15 – 2:30 PM

Destination Marketing Organization (DMO) Partnerships: Tracking Hotel Rooms & The Economic Impact Calculator

Shauna Stewart, CEO, Experience Olympia and Beyond; Jeff Bowe, Director of Sales, Experience Olympia and Beyond; George Sharp, Rural Program Manager for the Thurston Economic Development Council Center for Business and Innovation and Capital Lakefair Representative

Join us for a discussion as we brainstorm ways to track that elusive visitor. Determining who is attending our events and whether or not they are staying the night dramatically increases the economic impact of events to our region. We’ll also take a look at the Visitor & Convention Bureau’s Economic Impact Calculator and how it can be used to track expenditures, including lodging, retail, food/beverage, transportation and other business services.

2:45 – 4:00 p.m.

Relationships and How to Increase Revenue for Your Event

Bruce Skinner, Executive Director, Washington Festivals and Events Association.

Skinner has raised money for small and large communities, and although there are differences, the principals are the same. He is a highly regarded consultant to business and the special events industry, with vast experience. Learn many ideas from a producer of big events like the Fiesta Bowl in Phoenix, and small events like those staged by the Olympic Medical Center Foundation in Port Angeles.

4:15 – 5:00

Ask the Experts

Bring your event sponsorship, production and marketing questions and ask them of our panel of speakers who presented today.

5:00 – 6:00 p.m.

Learn How to Taste Wine from the Experts at Total Wine and More


Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$75 / $100 / $150

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