Taking Your Event to the Next Level
Learn from leading experts at this innovative complimentary seminar on events and sponsorship
April 11, 2018, Total Wine and More, 225 Black Lake Boulevard SW, Suite 405, Olympia
Top national event producer Bruce Skinner, as well as local professionals will provide you with many ideas on how to improve your event.
Also, we’ll discuss how to form a local festivals and events organization that would be affiliated with the Washington Festivals and Events Association.
1:00 – 1:15 PM
Welcome and Introductions
Bruce Skinner, Executive Director, Washington Festivals and Events Association
Shauna Stewart, CEO, Experience Olympia and Beyond
1:15 – 2:30 PM
Destination Marketing Organization (DMO) Partnerships: Tracking Hotel Rooms & The Economic Impact Calculator
Shauna Stewart, CEO, Experience Olympia and Beyond; Jeff Bowe, Director of Sales, Experience Olympia and Beyond; George Sharp, Rural Program Manager for the Thurston Economic Development Council Center for Business and Innovation and Capital Lakefair Representative
Join us for a discussion as we brainstorm ways to track that elusive visitor. Determining who is attending our events and whether or not they are staying the night dramatically increases the economic impact of events to our region. We’ll also take a look at the Visitor & Convention Bureau’s Economic Impact Calculator and how it can be used to track expenditures, including lodging, retail, food/beverage, transportation and other business services.
2:45 – 4:00 p.m.
Relationships and How to Increase Revenue for Your Event
Bruce Skinner, Executive Director, Washington Festivals and Events Association.
Skinner has raised money for small and large communities, and although there are differences, the principals are the same. He is a highly regarded consultant to business and the special events industry, with vast experience. Learn many ideas from a producer of big events like the Fiesta Bowl in Phoenix, and small events like those staged by the Olympic Medical Center Foundation in Port Angeles.
4:15 – 5:00
Ask the Experts
Bring your event sponsorship, production and marketing questions and ask them of our panel of speakers who presented today.
5:00 – 6:00 p.m.
Learn How to Taste Wine from the Experts at Total Wine and More