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Taking Your Event to the Next Level

  • November 15, 2018
  • 10:00 AM - 6:00 PM
  • Westport Winery Garden Resort, 1 S Arbor Rd, Aberdeen, WA 98520


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Learn from experts at this innovative seminar on events and sponsorship

November 15, 2018

Westport Winery Garden Resort

Top local event producers and national event producer Bruce Skinner, as well as local professionals will provide you with many ideas on how to improve your event.


Thursday, November 15, 2018

10:00 – 11:30 a.m.

50 event ideas

Bruce Skinner, Executive Director, Washington Festivals and Events Association

Take home event ideas from events around the world, including many money-making ideas.

11:30 a.m. – 12:30 P.m.

Luncheon Program - Why Washington festivals and events?

Stephanie Allestad, Board member, Washington Festivals Event and Director of the Chocolate Festival, and Bruce Skinner

12:30 – 1:30 P.M.

What Do you do if you have an emergency or disaster?

Stephanie Allestad, Board member, Washington Festivals Event and Director of the Chocolate Festival, and Bruce Skinner

Do you have a plan if the unthinkable happens?

1:45 – 2:45 P.m.

NetWorking With Your Vendors

Jess and Sara Owen, Chocolate on the Beach Festival, Pacific Beach

Our vendors are vital to the success of our event – Learn how to find, keep and partner with to take your event to the next level. 

3:00 – 4:00 p.m.

The Keys to Selling Sponsorship

Bruce Skinner, author of “Event Sponsorship”

Whether an event is small or large, the principles of selling sponsorship are the same, as everyone needs to develop relationships.

4:00 P.m.

WINE tasting at Westport Winery

#2 Winery Restaurant by USA Today

Top 20 Most Admired Wineries in North America Winery & Vineyard Management Magazine

Best Northwest Winery King 5 Evening Magazine

Washington Winery to Watch Wine Press Northwest

Presenter Bio's

Bruce Skinner, Executive Director, Washington Festivals & Events Association

Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.

Jess and sara owen, Chocolate on the beach festival, owen marketing group

Jess and Sara are a husband and wife team and the owners of Owen Marketing Group.  You might know them from their “day jobs” as owner/operators of Ocean Crest Resort in Moclips Washington.  Jess, along with his family, have owned and operated Ocean Crest since 1953.  In 2009 Jess and Sara brought all the marketing, website and social media in house at the resort.  After trial & error, as well as many trainings, they grew their fanbase to over 11 thousand and made Facebook a real money maker for Ocean Crest.  Several years ago they started Owen Marketing Group, OMG for short, and have been helping festivals and small businesses bring their marketing in house, and make social media profitable.  OMG was recently recognized for their work at the WFEA for their work with Chocolate on the Beach Festival, winning several awards, including Best PR/Media.  Jess and Sara are pleased to be with you today to offer helpful insights on how to keep your vendors happy, keep them coming back, and levering their help to find new, strong vendors. 

Stephanie Allestad, Chocolate on the beach festival, Grays Harbor Fire District #8 Community Liason

The Chocolate Lady, as she is most often called, started the small community festival Chocolate on the Beach 10 years ago. Her other volunteer job is managing emergency preparedness for her fire department's jurisdiction, and working with Grays Harbor County's Department of Emergency Management. She is currently the county's CERT facilitator and serves on the board of the Washington Festivals and Events Association.


Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$95 / $125 / $195

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