“Surviving COVID-19” Free Virtual Seminar

Presented by the WFEA Pierce County Chapter 

Wednesday, September 9, 2020, 11:00 a.m. – 1:00 p.m.

Alby Allen, WFEA

Board of Directors

John Thorburn,

Boldhat Productions

Eric Corning,

Seattle Seafair

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Meeting ID: 932 7056 7300 

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This seminar is sponsored by the

Washington Festivals and Events Association


Wednesday, September 9th, 2020

11:00 AM – 11:15 AM

Welcome and Introductions

Alby Allen, WFEA Board of Directors

11:15 AM – 12:00 PM

Communicating Proper Messages During COVID-19

Regulations regarding COVID are changing often – learn how you should communicate how they affect your event to your various constituencies.

John Thorburn, Boldhat Productions

12:00 PM – 12:45 PM

The Art of Changing Directions

The current crisis has led some organizations to take on the challenge of engaging and potentially expanding their audiences in noteworthy and exciting ways. During the current pandemic crisis, events must identify ways to move forward in serving their communities, driving impact and engaging individuals.

Eric Corning, Seattle Seafair

12:45 – 1:00 PM

Open Forum

Feel free to discuss your current situation or ask any question of our panelists.

Led by Bruce Skinner, Executive Director, Washington Festivals and Events Association


Alby Allen, WFEA Board of Directors

Alby Allen entered the entertainment and event field in the 1970 and 1980’s as a business partner/tour manager in The Robert Cray Band, seeing the organization grow from west coast bar band to boffo international theater act, tossing in the occasional packed stadium. Putting down roots in the 1990’s and early 2000’s he worked as Operations/Events Manager and Programming Director, opening the Seattle Symphony’s Benaroya Hall as well as Paul Allen’s Experience Music Project. For the past 7 years Alby has produced the Ballard SeafoodFest over a weekend in mid-July, bringing 75,000 guests to Seattle’s touted “best neighborhood.”

John Thorburn, Marketing Director, Bold Hat Productions

John is a 12-year veteran in event marketing, and has led the marketing strategy for Hop Scotch Spring Beer and Scotch Festival, Fremont Fair, Kirkland Uncorked and Fremont Oktoberfest since joining the Bold Hat team in June 2014. He is skilled in social and digital marketing, traditional advertising, and brand management, and he's passionate about emerging technologies, community building and overall marketing trends.

Prior to joining Bold Hat Productions, John was the Vice President, Communications and Marketing at the Northwest Marine Trade Association, which produces the Seattle Boat Show - the third largest boat show in the U.S., and largest on the West Coast. John received his degree from the University of Washington in Communications, and holds a certificate in Advanced Digital Analytics from the University of San Francisco.

Eric Corning, President & CEO, Seafair

With over 25 years experience, Eric Corning has produced high-profile, public events for Seattle and the greater Puget Sound Region.

Eric first joined Seafair as a summer intern in 1993 and quickly became a force in the events community. He has produced over 20 Seafair Festivals including the Seafair Summer 4th Fireworks Show, the Seafair Torchlight Parade, and Seafair Weekend featuring the US Navy Blue Angels.

He was also a leader producing the 2018 Special Olympics USA Games and the 2014 Seattle Seahawks Super Bowl Victory Parade.

A graduate of the University of Washington, Eric his wife Kelli live in Shoreline, WA.

Bruce Skinner, Executive Director, WFEA

Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.

Access Meeting Here:

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Meeting ID: 932 7056 7300

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Meeting ID: 932 7056 7300

Find your local number: https://zoom.us/u/aexiDHv6BC 


Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$95 / $125 / $195

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