“Surviving COVID-19” Free Virtual Seminar

Presented by the WFEA Greater Spokane Chapter 

Tuesday, September 8, 2020, 11:00 a.m. – 1:00 p.m.

Peggy Doering,

Spokane Valleyfest

Jon Stone,


Morgan Marum,


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Meeting ID: 955 3683 0275

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This seminar is sponsored by the

Washington Festivals and Events Association


Tuesday, September 8th, 2020

11:00 – 11:15 AM      

Welcome and Introductions

Peggy Doering, WFEA Board of Directors, Spokane Valleyfest

11:15 AM – 12:00 PM

The Importance of Reforecasting During COVID-19

As event organizers cancel or postpone their events, it’s important to make adjustments to budgets, thinking of new ways to generate income and to cut expenses.

Jon Stone, Gigs4U

12:00 – 12:45 p.m.

Changing Directions During the Coronavirus

Planning the world’s largest 3 on 3 basketball tournament is challenging any year, but this year the Hoopfest staff planned three different events ending in a virtual option. Hear from their Director of Corporate and Media Relations on how they managed to execute the best basketball weekend on earth during COVID-19.

Morgan Marum, Spokane Hoopfest

12:45 – 1:00 p.m.

Open Forum

Feel free to discuss your current situation or ask any question of our panelists.

Led by Bruce Skinner, Executive Director, Washington Festivals and Events Association


Peggy Doering, Valleyfest Executive Director

Peggy is the Executive Director of Valleyfest, the City of Spokane Valley’s premier event. Peggy started working on Valleyfest as a community volunteer 28 years ago; has led the expanding nonprofit since 1996. Valleyfest began a one day festival in 1990 and has grown into a three day fall festival; five years ago the July Cycle Celebration was added. This nonprofit has twenty six committees, over 200 volunteers, and partners with other community nonprofit to invite visitors to the City of Spokane Valley to shop, play and stay.

With Peggy’s interest in nonprofit work, she was the volunteer coordinator for MidCity Concerns Meals on Wheels Spokane, and an adult trainer with several Girl Scout Councils.

She earned her BA in Speech Therapy and Education at GU which led to employment with school districts in the United States and with state department schools overseas.

In Spokane, Peggy has served on the YMCA Advisory Board, Greater Gonzaga Guild President, GU School of Business Dean’s Advisory board, and Washington State Festival Association.

She resides in Spokane Valley with her husband Greg, and is the mother of three adult children and grandmother to three.

Jon Stone, Gigs4U

Jon Stone is a Seattle-based arts and cultural leader, festival producer and civic place-making consultant.

For decades he has played key roles in the creation and execution of iconic concert, festival and theater experiences as well as educational, awareness building and business development programs for youth and emerging communities.

Jon's consulting practice specializes in start-up, new lines of business and organizational turnaround work.

Morgan Marum, Director of Marketing and Business Development, Hoopfest

A graduate of Gonzaga University, Morgan Marum spent the past few years as a reporter, content coordinator and account executive for KHQ Local News before making her way to the Hoopfest Team.

As the Director of Marketing and Business Development Morgan is the megaphone for the organization. She also manages relationships with all of the sponsors in order to execute the largest 3on3 in the world.

The Hoopfest team is comprised of 6 individuals who all have key roles in bringing 250,000 to the streets of Spokane for the past 30 years.

Bruce Skinner, Executive Director, WFEA

Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.

Access Meeting Here:

Topic: Greater Spokane Chapter “Surviving COVID-19”

Time: Sep 8, 2020 11:00 AM Pacific Time (US and Canada)

Join Zoom Meeting


Meeting ID: 955 3683 0275

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Meeting ID: 955 3683 0275

Find your local number: https://zoom.us/u/adPwixgGEZ


Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362

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