“Surviving COVID-19” Free Virtual Seminar
Presented by the WFEA Pacific-Grays Harbor Chapter
Wednesday, September 2, 2020, 2:00 PM - 4:00 PM
Stephanie Allestad, Chocolate
on the Beach Festival
Thurston County EDC
Kayla Oakes, Juan de
Fuca Arts Festival
This seminar is sponsored by the
Washington Festivals and Events Association
Wednesday, September 2nd, 2020
2:00 – 2:15 PM
Welcome and Introductions
Stephanie Allestad, WFEA Board of Directors, Chocolate on the Beach Festival
2:15 PM – 3:00 PM
How to Creatively Standout from the Crowd Going Forward During COVID-19
Branding is always important, but it’s even more critical that you keep your event front of mind during COVID-19. Learn how you can do that even though you may have cancelled or postponed your event.
George Sharp, Thurston County Economic Development Council
3:00 – 3:45 PM
“The Art of the Pivot”
The current public health emergency has led some performing arts organizations to take on the challenge of engaging and potentially expanding their audiences in noteworthy and exciting ways. During the current pandemic crisis, non-profits must identify ways to move forward in serving their communities, driving impact, and engaging individuals – new and known – in their mission.
Kayla Oakes, Juan de Fuca Festival of the Arts; Bruce Skinner, WFEA Executive Director
3:45 – 4:00 PM
Feel free to discuss your current situation or ask any question of our panelists.
Led by Bruce Skinner, Executive Director, Washington Festivals and Events Association
Stephanie Allestad, Grays Harbor Fire District #8 Community Liaison
The Chocolate Lady, as she is most often called, started the
small community festival Chocolate on the Beach 13 years ago.
George Sharp, Rural Program Manager, Thurston Economic Development Council
George has had a thirty year career in community and economic development. He has worked with many communities and organizations in helping them determine and or develop what are their unique attributes to help them standout from the crowd. He is an admitted festival and event fanatic, attending more than 50 a year. He was the director of the National Lentil Festival 1990-1998. He co-created the Tumwater Artesian Brew Fest in 2013 and Co-created the Bucoda Boo-Coda Spook-Tacular Festival in 2018.
Sharp was the Rural Tourism Development Manager, Marketing Manager and Education and Training Coordinator for the Washington State Department of Commerce 1999-2010. He was the Executive Director of the Olympia-Lacey-Tumwater Visitor and Convention Bureau 2010-2015.
He currently is the Rural Program Manager for the Thurston Economic Development Council. He has received multiple awards from Washington State Tourism, Washington Festival and Events Association and the International Festival and Events Association for his work over the years.
Bruce Skinner, Executive Director, WFEA
Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.
He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.
He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.
"Surviving COVID-19” Pacific-Grays Harbor Chapter
Time: Sep 2, 2020 02:00 PM Pacific Time (US and Canada)
Join Zoom Meeting:
Meeting ID: 959 5037 9625
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Meeting ID: 959 5037 9625