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Taking Your Event to the Next Level - Vancouver, WA

  • March 07, 2019
  • 10:00 AM - 5:00 PM
  • Columbia Bank - Vancouver, WA



Learn from leading experts at this

innovative seminar on events and sponsorship

March 7, 2019

Columbia Bank, Vancouver, WA

Take a deep dive into the world of festival and events and learn how you can improve programming and increase your bottom line.

Top Northwest event producers Jeff Curtis of the Portland Rose Festival and national event producer Bruce Skinner will provide you with many ideas on how to improve your event.

The Washington Festivals and Events Association, the state’s leading authority on special event production, brings this seminar to Southwest Washington, bringing event organizers together for educational and networking opportunities.


Thursday, March 7, 2019

9:00 – 9:45 am

How to Keep your Sponsors Coming Back

Michelle Picinich, Clark County Recycled Arts Festival

Look at sponsorship through the sponsor’s eyes, and see what they look for when they consider a proposal to sponsor an event.

9:55 – 10:30 am

Why We Sponsor What WE do

Phillip Cianni, General Manager, McCord’s Vancouver Toyota, others to be announced

Look at sponsorship through the sponsor’s eyes, and see what they look for when they consider a proposal to sponsor an event.

10:40 – 11:35 am

The gReening of Events

Melissa Johnston, Waste Connections of Washington

Take a new look at managing all of the waste generated atyour event and consider different ways to reduce that waste or manage it in a more earth-friendly way.

11:45 AM – 1:00 PM

Luncheon Program
How to Develop Effective Partnerships

Jeff Curtis, Portland Rose Festival

Learn how to build relationships with your key partners, whether they be elected officials or sponsors. Also learn how to use door openers to get to them face to face.

1:00 – 2:15 PM

WorkinG with Municipalities

Stacey Donovan, City of Vancouver Manager of Special Events

2:30 – 3:45 Pm

The Keys to Selling Sponsorship

Bruce Skinner, WFEA Executive Director, author of “Event Sponsorship”

“Everything being equal, people will do business with a friend. Everything being unequal, they still will do business with a friend.” This quote from legendary IMG founder Mark McCormack sums up how you can network and develop partnerships that can significantly increase your bottom line. Here from the former CEO of the Fiesta Bowl and the International Festivals and Events Association.

4:00 – 5:00 pm

Networking Social Hour

Continue to learn from our event speakers

Speaker Bios

Jeff Curtis, Portland Rose Festival

Jeff Curtis wants people to have fun. As the CEO of one of the world's most tenured special events, the Portland Rose Festival, he knows that events are essential at defining and uniting a community and that fun plays a fundamental role in successful celebration. He also knows that it can be hard work to provide people a safe and memorable place to play.

The immediate past chair of the International Festivals & Events Association--the trade organization for the world's great events--Jeff has a wealth of insight into the shared challenges and rewards of the events profession, something he has experienced first-hand during his twenty years at Rose Festival. He began his events career in major league sports before revolutionizing Rose Festival's sponsorship sales efforts as its Director of Sales & Marketing.

As the festival's CEO for the past dozen years, Jeff has successfully overseen three major strategic efforts, including seeing Rose Festival through the celebration of its heralded centennial and the subsequent downturn in the economy. During that time, the festival remodeled its board governance, transitioned to a 501(c)3 nonprofit and was finally named the Official Festival of the City of Portland, more than a century after its inception. Working closely with the City, Jeff was able to broker the festival's first-ever stable headquarters, an ideal location in the center of Portland's Waterfront Park.

With a leadership style that combines business acumen with good humor, Jeff successfully emphasizes collaboration and teamwork to achieve the Rose Festival's continued prominence in both the Portland community and the people-centric world of special events.

Bruce Skinner, WFEA Executive Director

Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.


Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$75 / $100 / $150

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